Ukonic and Sanrio® Help Fans Bring Home Their Favorite Characters in New Licensing Deal
Bring kindness and joy into the everyday with Sanrio® fan-favorites
July 11, 2023, LAS VEGAS, NV - Ukonic has teamed up with global lifestyle brand, Sanrio® to launch a range of small appliances, wellness, lighting, and storage for Sanrio icons Hello Kitty®, Keroppi™, Badtz-maru™, Chococat™, Tuxedosam™, My Melody™, Pochacco™, LittleTwinStars™, Kuromi™, Pompompurin™, Cinnamoroll™, Hangyodon™, and lazy-egg Gudetama™.
Martin Butler, CEO, and founder of Ukonic, is excited about the opportunity. "The Supercute characters of the Sanrio world are exploding in popularity, and it is our privilege to be able to fuel the fandom with our unique merchandise.” He added, “our partnership with Sanrio represents a thrilling new chapter for Ukonic.”
Merchandise from this partnership is now available on Walmart.com.
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow-on Facebook, Instagram, and Twitter.
Ukonic is an industry leader in licensed home and wellness products for the largest entertainment brands in the world. Ukonic’s expertise is to translate the brand story into product that is as unique as the brand itself.
Since 2003, Ukonic has been creating inventive pop-culture merchandise with licenses for Star Wars, Marvel, Disney, XBox, Minecraft, Harry Potter, DC, Star Trek, Jurassic World, and many others! In 2022, Ukonic was the recipient of the prestigious Licensing International Excellence Award in Appliances, Housewares and Electronics for a Corporate Brand with their XBox Mini-Fridge Thermoelectric Cooler.
Headquartered in Las Vegas, Nevada with offices in London, Ukonic’s global presence has facilitated its growth in becoming a global leader in delivering these innovative products to retail.
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