Ukonic is pleased to announce their partnership with Constellation Marketing Services, Inc to bring high quality Modelo Especial and Modelo Negra merchandise to the US Market. The license connects Ukonic, a world-leading housewares and pop-culture merchandiser, with the #1 import beer brand in America. Mini-fridges, hard-side and soft-side coolers, grilling accessories, and LED bar signs featuring Modelo Especial and Modelo Negra will be manufactured through 2025.
"It's an exciting opportunity to be working with Modelo,” says Martin Butler, CEO and founder of Ukonic. "Our experience bringing custom designed mini-fridges and coolers is a natural fit for one of the top beverage brands in America.”
"Our designers are excited to be tackling this new challenge” says Resh Sagoo, Vice President of Product Development at Ukonic. “The bold black and gold styling of Modelo Negra in particular has inspired striking designs out of our team.”
Merchandise is expected to be gracing store shelves starting in 2023.
About Modelo ®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra®, and a flavorful lineup of Modelo Cheladas. Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 150MM cases sold in 2021. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellation Brands.
Ukonic is an industry leader in licensed home and wellness products for the largest entertainment brands in the world. Ukonic’s expertise is to translate the brand story into product that is as unique as the brand itself.
Since 2003, Ukonic has been creating inventive pop-culture merchandise with licenses for Star Wars, Marvel, Disney, XBox, Minecraft, Harry Potter, DC, Star Trek, Jurassic World and many others! In 2022, Ukonic was the recipient of the prestigious Licensing International Excellence Award in Appliances, Housewares and Electronics for a Corporate Brand with their XBox Mini-Fridge Thermoelectric Cooler.
Headquartered in Las Vegas, Nevada with offices in London, Ukonic’s global presence has facilitated its growth in becoming a global leader in delivering these innovative products to retail.
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